WGSN - GEN X  -  Meet the Power Punks 

A generational study from consumer experts at WGSN Insight, looking  at the untapped opportunity Gen X presents for brands, and actionable strategies to target them. Dorothy Maxwell, guest author writes the "Talking Point - The Fashion Boycott crisis" on sustainability and the GEN X consumer.

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https://lp.wgsn.com/form-gen-x-fy19q4?utm_source=blogpost&utm_medium=insider&utm_campaign=genx